Case study
Namaking
A dark, craft-led shop for handmade bird trees — clear collection browsing, brand story, and a path from piece to purchase.
- Shop collection
- Product piece pages
- Brand story
- Community gallery
The need
A shop built around the pieces.
Namaking needed an online store for handmade bird trees and habitats — a place to browse the collection, understand the craft behind each piece, and move from interest to purchase without losing the brand’s quiet, studio-led feel.
Shop the collection
Spaces shaped for birds, crafted for life
The dark hero puts the offer and product carousel forward so visitors can shop the collection or open the brand story in one glance — Shop, Story, Magazine, and Contact stay within reach in the nav.
Brand origin
The story of Namak
The brand began with Namak — a cockatiel whose curiosity inspired the first handmade bird tree. The site carries that origin forward: observation, craft, and pieces made for real birds in real homes.
Community
Pieces living in real homes
A community gallery shows Namaking trees where they belong — shared moments, quiet companionship, and birds at ease — so the shop feels grounded in lived-in spaces, not only studio shots.
Live
See it in the wild
The live store introduces Namaking, showcases selected pieces, tells the story of Namak, and leads visitors into the collection to browse and buy handmade bird habitats.