Logo & Brand Identity

A clear logo your team can use.

We design a logo and simple brand rules. You get files ready for print and screen.

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Best fit
Good when your brand looks different on cards, web and social — or you have no clear logo.
Timeline
We confirm timing after a short discovery. Most projects go: discovery, concepts, refinement, then handoff.
Service illustration

Deliverables

What you get.

A simple identity kit your team can use again and again.

  • Primary logo
  • Simple or secondary mark if needed
  • Clear space and minimum size rules
  • Light and dark versions

Typography

  • Fonts for headings and body
  • A simple size scale
  • Fallback fonts when brand fonts are missing

Colour palette

  • Main and support colours
  • Readable text on brand backgrounds
  • Screen values (HEX / RGB) and print notes where needed

Brand guidelines PDF

  • How to use the logo (and what to avoid)
  • Colour and type in one short guide
  • Clear enough for staff, freelancers or printers

File exports

  • Vector files (SVG / PDF / AI or EPS as agreed)
  • PNG files for web and social
  • Folders ready for print and screen

Process

Discovery to delivery.

A clear path with review points — not endless redesign.

Path Discovery → Concepts → Refinement → Delivery

  1. Discovery

    We learn about your business, audience and where the logo will be used.

  2. Concepts

    We show a few clear directions so you can choose one path.

  3. Refinement

    We improve the chosen logo: shape, colour, type and real use.

  4. Delivery

    You get final files, simple guidelines and a clear handoff.

Make The Web logo system sheet showing primary logo, clear space, colour, variations, usage rules, and typography.
Logo system
Mock layout of brand guidelines, print stationery, a website, and a phone social post for a logo and identity kit.
Guidelines and applications

FAQ

Branding questions, answered clearly.

Short answers about ownership, files, revisions and guidelines.

Who owns the logo and brand files when we finish?

When the project is finished and paid, you own the final logo and files for your business. We will explain any font or stock licences before we start.

What file types do you provide?

Usually vector files (SVG, PDF, plus AI or EPS if agreed) and PNG files for web and social. We confirm exact formats in the brief.

How many revision rounds are included?

Revision rounds are set in the brief. We refine the chosen direction — we do not start many unrelated designs.

What does a “brand guidelines” PDF include?

A short guide: logo use, clear space, colour, type and simple do / don’t rules for your team and suppliers.

Can you work from an existing logo or name?

Yes. Many projects improve or rebuild an existing name or mark. We decide what to keep, improve or replace.

Ready to start with a discovery call?

Tell us where the brand is used today and what needs to look the same. We will reply with clear next steps.

Book a Brand Discovery Call